Today I was made aware of two very female focused campaign, both very cool (Although very different).
IM A GIRL
The first, is the NYC Girls Project. Its a campaign by the NY mayor’s office to improve self esteem of young girls the city. I think the campaign is great, and it has some amazing empowerment qualities, that hopefully will appeal to young girls. How they describe the Campaign:
This fall, New York City becomes the first city in the nation to tackle the issue of girls’ self-esteem and body image. Recognizing that girls as young as 6 and 7 are struggling with body image and self-esteem, (over 80% of 10-year-old girls are afraid of being fat and by middle school, 40-70% of girls are dissatisfied with two or more parts of their body), New York City is launching a self-esteem initiative to help girls believe their value comes from their character, skills, and attributes – not appearance.
Some of The Campaign Posters:
Some of the Coverage from Jezebel and the NYTimes
The second comes from Elle UK, who asks the question of whether Feminism Need To Be Rebranded? Their answer is Yes. They joined the forces, making three feminist groups work with 3 design and media agencies, to work on a campaign. Mother, awarded Agency of the Decade by Campaign magazine, teamed up with newly-launched Feminist Times. Brave, who work with brands including Dior , worked with teenage campaigner Jinan Younis. Vagenda’s co-founders collaborated with Nike’s agency, Wieden + Kennedy. Their view is that the word feminism has gotten some negative connotations, and that there was a way to improve its image. The campaign launched in the November edition of the magazine that is out this week. There were some interesting results, here’s are some pics of the campaign:
Some coverage from Refinery 29, The Telegraph, Brandchannel, Media Week, Jezebel